A Third Of Americans Will Shop Early For The Holidays

While it may only be October, a lot of people are already in a holiday mindset, with a lot of people already hitting the stores to check off their holiday shopping list.

According to a new survey:

  • 30% of consumers plan to start their holiday shopping before November.
  • Of those people, 16% have already started their holiday shopping, and 14% say they will start this month.
  • Most people, 17%, say they will start their shopping in early/mid November.
  • Of course there are still plenty of procrastinators, with:
  • 9% starting in early December.
  • 4% starting mid-December
  • And 2% actually waiting until the week of Christmas to shop.
  • Baby Boomers are the most likely to say they are skipping holiday shopping altogether (22%).
  • Overall, 23% of people say they will likely spend less this holiday season than they did last year.
  • 15% of people who say they are confident in their holiday season will spend more.
  • Among the most popular gifts being purchased this year:

Smartphones and smartwatches (18%)

    • Beauty and personal care technologies (18%)
    • Computers, laptops, related accessories (17%)
    • Video games (16%)
    • Video game consoles (8%)
    • Tablets or e-readers (8%)
    • Crypto currencies (7%)
    • Smart home appliances (7%)
    • DNA kits (3%)

Source: YouGov

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