Mars Wrigley and Shipt have teamed up for the equation that should ensure your candy bowl stays full all evening on Halloween. The candy formula is: “(T*K*G) + (D*F*S) = Candy Pieces divided by 30 = ?? Bags of candy.” But before you start having algebra nightmares, here’s how the brands break down that calculation:
- T = the time, as in how many hours you plan to pass out candy
- K = estimated number of kids per hour that will be trick-or-treating
- G = the generosity factor, or how many pieces you’ll give to each trick-or-treater
- D = how many days between when you buy the candy and Halloween
- F = the number of family members in the household
- S = the sneaky factor, this is how many pieces of candy each household member will sneak per day
“We want to be certain that no trick-or-treat bowl goes empty on Halloween night,” explains Molly Snyder, Shipt’s CCO, Chief Communications Officer and Chief Candy Officer, “which is why we meticulously broke down and analyzed candy shopping data to develop our very own candy formula, just in time for Halloween.” Of course, it’s not exact science. Variables like rain or buying the wrong candy can throw the math off, but the formula can get you in the right ballpark.