Americans Spend An Average Of $151 A Month On Impulse Buys

Americans are spending less and maybe shopping wiser, at least when it comes to impulse purchases. According to a new survey, 38% are spending less on impulse buys this year, up from 14% in 2022.

The poll of 2-thousand U.S. adults finds:

  • They’re also making fewer impulse purchases per month, with the average respondent buying just six a month. That’s down from 12 a month in both 2022 and 2021.
  • Spending on impulse buys is also down, the average person is spending $151 impulsively a month. That’s less than 2022’s monthly total of $314 and $276 in 2021.
  • As a result of their scaled-back shopping habits, seven in 10 Americans have saved money.
  • Inflation has led 77% of respondents to be more careful about their budget this year.
  • About a third (35%) say some of their impulse shopping is to avoid the feeling of FOMO, much less than the 67% who said the same in 2022.
  • Almost half (48%) say they shop the most from their phone, with 43% saying they’re more likely to spend impulsively while lying in bed shopping.
  • Over half (58%) say they’d only make an impulsive purchase if an item is on sale and 53% “always” or “often” look for deals or coupons before buying.

The most common impulse buys of 2023 Source: SWNS Digital

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