Favorite Easter Candy Rundown 2024

Are you excited for Easter? Two-thirds of Americans are, according to a new report from Instacart, and 92% of them plan to stockpile candy.

So what candies will be filling Easter baskets? According to Instacart sales data, the most popular Easter candies are:

Reese’s Peanut Butter Eggs
Hershey’s Milk Chocolate Bars
Reese’s Peanut Butter Cups
Cadbury Milk Chocolate Easter Candy
Starburst Jelly Beans
Kinder Chocolate Candy Egg with Toy
Hershey’s Milk Chocolate Candy Eggs
Lindt Hollow Milk Chocolate
Peeps Yellow Marshmallow Chicks
M&M’s Easter Candy
Instacart’s Easter report also reveals:

Bubbles are a big hit at Easter, with sales of them surging 685% during the week ending on Easter 2023 compared to the yearly average.
Other items that see a big increase that week include jelly beans (up 963%), cotton candy (up 596%), chalk (up 494%), stuffed animals (443%) and flower plant seeds and bulbs (471%).
The most popular fresh cut flowers for Easter on Instacart are tulips, lilies, daffodils, peonies and sunflowers.
Ham is a top choice for Easter dinner, appearing on nearly three-quarters of holiday tables. Orders for ham skyrocket 291% at Easter, compared to the rest of the year.
Source: Instacart

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