PRCA one-hour special to be televised on CBS. National Television outlet CBS will broadcast a one-hour special at 1 p.m. (ET) on Sunday, July 2 titled the “CBS Sports Spectacular – 100 Rodeos in 100 Days”.
The special will focus on the 100 PRCA rodeos in 100 days, including the Reno Rodeo, which concludes June 24.
It will showcase the foundational values of the PRCA, delivering a slice of Americana to a national audience with plenty of prayer and patriotism on display.
Some of the PRCA’s most iconic rodeos will be featured, along with today’s biggest ProRodeo stars like seven-time world champion Stetson Wright. The PRCA’s legendary animal athletes and their impact on ProRodeo will also be highlighted in the hour-long special.
Many Americans share the values of those in ProRodeo but may not be familiar with the iconic sport or its colorful characters. This television special is a way to introduce our incredible way of life and our elite, professional athletes to a broader population, outside our loyal fan base. The athletes of ProRodeo spend months traversing our great country in pursuit of their gold buckle dreams, which they hope will ultimately lead them to the Wrangler National Finals Rodeo in Las Vegas each December. National exposure on a major television network has the potential to create a healthy buzz and a renewed appreciation for the sport and its athletes.
We’ll have more details soon but for now, mark your calendars, tell your friends and be sure to watch CBS Sunday, July 2 for the “CBS Sports Spectacular – 100 Rodeos in 100 Days”.
– courtesy of the PRCA